‘By’ Campaign
The New York Times

The story of the humans behind the little word ‘By’.

A campaign that tells the story of the small two letter word ‘By’ seen on every piece of journalism published in The New York Times. The work looks to show how that tiny word stands beside a different human, life and journalistic voice each time - coming together to make up the 1,700 contributors who live to bring the truth to us every day in which ever form it may take.

Creative Direction, Direction, Design