Toby + Laurie


We make ideas and campaigns, through film, print, product design alternative and digital media for a mix of global brands, small business and our own ventures. 




Toby Treyer-Evans and Laurie Howell are multidisciplinary Creative Directors currently working at Droga5, New York

Starting working life as Industrial Designers they drew chairs, designed ceramic air conditioners and developed digital products across London, working in Sir Terance Conran's studio amongst others. In 2010 they decided they wanted to move into advertising - taking this background and applying it to campaigns.

They cut their teeth at JWT London, working out what advertising was and how it was done. In 2012 they moved to Wieden & Kennedy, London to forget about all of that, race with Honda, play footy with Nike, make Chocolate Coin Machines and get people to gamble for fresh juice. 

In 2015, they moved to New York to join Droga5, since then they have written and created some of the world's best known campaigns for Google, Under Armour, Christies and HBO. They have spoken at Tedx and Princeton and have been recognised internationally for their work.


Select Clients








Select Press

Under Armour
Three Mobile
Marks & Spencer


Time Magazine
New Yorker
New York Times
Fast Co
Daily Mail
The Sun
It's Nice That Annual
D&AD Annual


Reckitt Benkiser
The Hackney Brewery
Erin O’Connor
De Beers
Care for the wild


Vice News
Pitch China


Select Awards & Recognition



Cannes Grand Prix · Under Armour Phelps
4 X Cannes Gold Lion · Film + Film Craft · Under Armour Phelps & Gymnast
4 x Cannes Silver Lion · Film + Film Craft · Under Armour Phelps & Gymnast
3 x Cannes Bronze Lion · Film + Film Craft · Under Armour Phelps & Gymnast
Cannes Lion Entertainment in Music · Silver· Under Armour Phelps
Shortlist Cannes 2012 - 2017
(Hackney Brewery, Under Armour 'Make that Old,
HBO 'Into the Static', Google 'Phone by Google')
Cannes Independent Agency of the Year 16 · Droga5

Under Armour "Phelps'
2 x D&AD Yellow Pencil
1 X D&AD Graphite  Pencil
2 x D&AD Wooden Pencil

"Last Da Vinci"
1x  D&AD Graphite Pencil
1x D&AD Wood Pencil

2 x Webby Winner 17
Best Online Video & Best Art Direction · Under Armour Phelps

3 x One Show Gold  · Under Armour Phelps & Gymnast
1 x Silver · Film · Under Armour Phelps & Gymnast
1 x One Show Gold · Film Craft · Under Armour Phelps
1 x One Show Bronze · Film Craft · Under Armour Gymnastics
1 x One Show Gold · Mobile · Google 'Phone by Google'
1 x One Show Silver · Motion Graphic Design · Google 'Phone by Google'
1 x One Show Gold · Social Media · HBO 'Into the Static' 
1 x Bronze · Social Media · HBO 'Into the Static' 
1 x One Show Silver · Digital Game Design · HBO 'Into the Static' 

Ad Age · Top 5 Global Creative Team of the Year · 17

AdWeek Ad of the Year 16 · Phelps
AdWeek Agency of the Year 16 · Droga5
AdWeek Femvertising Awards

Shots Silver Commercial of the year
3 Gold Ciclope Festival 16
3 x AICP Awards 16
Best Campaign AICE Awards · Under Armour Phelps, Gymnastics & Curry
Creative Circle, UK
Campaign Big, UK
Clearchannel Awards 2010

Winner. IDEA Award, Industrial Design Society of America, 2011
2 x BluePeter badges 1995


Talks, Interviews & Exhibitions


Speakers Princeton 2018
"One way to sell a painting for $450M"

Speakers TEDx 2014
"Putting Feeling in the future"

Pitch China

It's Nice That Annual 2012

Campaign Magazine, 2011
'Why we love Toby & Laurie'

V&A Museum, London, 2012
"Hackney Brewery Beermats Archived"

Saatchi Gallery, London 2010