Google wanted to follow on from the Pixel 1's success and create a campaign to launch the second iteration of their smartphone, the Pixel 2. We centered this campaign around Google's core philosophy, a company that loves questions - asking them, receiving them and answering them - all in order to push things forward. The ‘Ask more of your phone’ campaign asked the consumer to do the same. The resulting work is designed to be a modular suite of high-paced film work, print and digital stuff that feels smart and immediate - just like the phone.

Creative Direction, Creative, Design