Toby + Laurie
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Run with fight.

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Client: Under Armour
Agency: Droga5
Project: 'Run with fight'
Year: 2016

In 2015, Under Armour wanted a global positioning for their run category. We built one around a bit of writing ;

'We run.
We are runners.
Alone.
Together.
We fight.
'

And 'Run with fight' was born. 

We teamed up with photographer Chadwick Tyler to bring the first steps of this campaign to life to show the world what Under Armour Run feels like.

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