Under Armour —
Run with fight

 
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In 2015, Under Armour wanted a global positioning for their run category. We built one around a bit of writing 'We run. We are runners. Alone. Together. We fight.' And 'Run with fight' was born. We teamed up with photographer Chadwick Tyler to bring the first steps of this campaign to life to show the world what Under Armour Run feels like.

Droga5, 2019

 

Some of the shots from the campaign.

 
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