Toby + Laurie
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A bank that thinks like a supermarket.

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Client: Tesco
Agency: Wieden & Kennedy
Project: 'A bank that thinks like a supermarket'
Year: 2012

We created a new positioning for Tesco Bank. We thought what would happen if a bank thought a little more simply and straighforwardly, the way a supermarket does, which lead to:

'A bank that thinks like a supermarket'.

With this idea we looked to develop a new look and feel for their bank. We thought it would be good to do something which celebrated the simplicity of their services but also cut through the 'happy smiley' singathons out there.

In this first spot we describe their credit card using bagels shot against background taken from the colour of British money.

Photographed by Karl Kleiner x cut by Aardman