D&AD —
I wish i’d Done that


We created a web series, brand positioning and a new digital product for D&AD, centred around the idea of the phrase we have all blurted out from time to time - 'I wish I'd done that'. As everything was changing, we thought it would be a good idea to start a new conversation around what makes inspiring work. Here are some examples of the content below. We worked with Factory Fifteen to bring the idents to life.

Wieden + Kennedy, 2015


A web series

We interviewed a whole range of creative professionals from across the world - creating a raft of film content that helps start the conversation.



A different ident was crafted for each genre we were talking about, a conversation with Dan Wieden.


Digital & Product

A conversation with Jessica Walsh.


Digital & Products

A conversation with Iain Tait