Toby + Laurie

The Truth doesn't report itself. The Truth is worth it.


Client: The New York Times
Agency: Droga5
Project: 'The Truth is worth it’
Year: 2018

A campaign for The New York Times, that looks to shed light on the journalists behind the journalism and why it's all worth it. It's about the rigor, guts, nous, nose and perseverance that goes into each headline - finding the truth wherever it may be and bringing it back in word form for the world to read.

Directed in collaboration with Martin & Lindsay, with credit to team Jackie Moran & Ben Brown.