Nike Football —
CR7 Instagram Comic Book

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At the time this launched Cristiano Ronaldo was the probably the greatest player playing. Trent Alexander-Arnold hadn’t come along, or Mr. Salah. So, it was only fair we did something befitting of his show-stopping skills to launch his own boot - The CR7 Mercurial Superfly. We decided to make an Instagram-based 7 part comic book. A tongue-in-cheek superhero story, half live-action, half animation. The film was written to come together to create a single piece of film which travelled across Facebook and the Internet. 

Wieden+ Kennedy, 2014

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