Client: Hackney Brewery
Agency: JWT, London
Project: 'Go for golden'
We created a range of limited edition beer mats for The Hackney Brewery, aimed at those sipping through a session as they watched the Olympic games. They were designed for the brewer's finest Golden Ale, and pub goers could ‘GOFORGOLDEN’ by competing in their own beer mat Olympics.
The cigarette-card style illustrations were litho-printed on old, heavy traditional German beermat stock. As featured in the It's Nice That Annual 2012 and archived at the V&A.