Pixel 1 Launch
In 2016, Google asked Droga5 to create a campaign that would launch their first ever mobile phone. We led the creative development - looking for an idea that would allow us to announce across many countries, that Google were now making a phone, without relying on language. We built the whole campaign around the idea of a changing shape - search bar to phone shape - going from what Google were known for, to what they were going to be.
A Case Study, Pixel 1 A short film showing how all the pieces connected together around the single visual idea to create the campaign
A Case Study, Pixel 1
A short film showing how all the pieces connected together around the single visual idea to create the campaign
The Launch Film, Pixel 1
After we had teased the phones arrival, we launched the campaign with an empty shape hiding all the great things in anticipation.