Toby + Laurie
D&AD.jpg

A new positioning for D&AD.

Client: D&AD
Project: 'I wish I'd done that'
Agency: Wieden+ Kennedy
Year: 2015

 

We created a web series and a new digital product for D&AD, centred around the idea of the phrase we have all blurted out from time to time - 'I wish I'd done that'.

D&AD were looking to branch out and get a whole host of new creatives and businesses from around the world to join the organisation and enter the illustrious awards. Recognising that the landscape of advertising is changing, we thought it would be a good idea to start a new conversation around what makes inspiring work. We begun the campaign with a group of global influencers to get the ball rolling.

We created animated idents, films and a platform for every creative discipline. 'I Wish I'd Done That' has now become D&AD vernacular for judging the awards and the basis for ongoing work. Take a look and join the conversation using #iwishiddonethat.

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Client: D&AD
Project: 'I wish I'd done that'
Agency: Wieden+ Kennedy
Year: 2015



We created a web series, brand positioning and a new digital product for D&AD, centred around the idea of the phrase we have all blurted out from time to time - 'I wish I'd done that'.

D&AD were looking to branch out and get a whole host of new creatives and businesses from around the world to join the organisation and enter the illustrious awards. Recognising that the landscape of advertising is changing, we thought it would be a good idea to start a new conversation around what makes inspiring work. We begun the campaign with a group of global influencers to get the ball rolling.

We created animated idents, films and a platform for every creative discipline. 'I Wish I'd Done That' has now become D&AD vernacular for judging the awards and the basis for ongoing work. 

Here are some examples of the content below. We worked with Factory Fifteen to bring the idents to life.

 ↓  The world of advertising:

The world of advertising:

 ↓  The world of 'digital':

The world of 'digital':

 ↓  The world of 'design':

The world of 'design':