Toby + Laurie
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A phone made of questions.

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Client: Google
Agency: Droga5
Project: 'Ask more of your phone'
Year: 2017

Google wanted to follow on from the Pixel 1's success and create a campaign to launch the second iteration of their smartphone...the Pixel 2.  

We centered this campaign around Google's core philosophy, a company that loves questions - asking them, receiving them and answering them - all in order to push things forward. 

The resulting work is designed to be a modular suite of high-paced film work, print and digital stuff that feels smart and immediate -  just like the phone. 

Here is the launch film, a swiss clock of a number, a ping-pong of question and answer that looks to get to the guts of what makes the phone so great. It's packed with easter eggs and familiar faces in true Google fashion.

When the phone launched we built this split graphic approach for OOH -it denoted question and answer and played into the colour blocking of the phone itself.

 ↓  To tease the phone we used Google's own predictive search to show that people were already asking more of their phone - with the solution coming on Oct. 4.  ↓

To tease the phone we used Google's own predictive search to show that people were already asking more of their phone - with the solution coming on Oct. 4.

 ↓  With thanks to a huge team - special kudos to creatives Kia, Patrick, Tobias & Felix.   

With thanks to a huge team - special kudos to creatives Kia, Patrick, Tobias & Felix.